The Story Behind My First Volvo Spec Ad

In 2017, armed with nothing but passion and determination, I embarked on my very first professional video project—a spec ad for Volvo Cyprus. Without any prior experience in professional filmmaking, I took a leap of faith that would shape my career.

It all started with a simple message I sent to Constantinos Nicolaou on Instagram. Constantinos, with his connection to Volvo Cyprus, saw potential in my vision and gave me an incredible opportunity: access to a Volvo car to create a spec ad. For me, this was more than just a chance to film; it was my moment to prove to myself and the world what I was capable of.

With no formal training or experience, I poured my energy into planning and executing the shoot. Every frame was a challenge and a learning experience, but I embraced it wholeheartedly. I meticulously captured the elegance, power, and sophistication of the Volvo, striving to tell a story that aligned with the brand’s identity.

The resulting video was more than just a showcase of a car—it was a showcase of my potential. That first project became the cornerstone of my portfolio, proving to future clients that I had the creativity, determination, and skill to bring visions to life.

This spec ad opened doors I never imagined possible. It gave me the confidence to pursue a career in professional filmmaking and the credibility to attract clients who trusted me to tell their stories through video. Looking back, the Volvo spec ad was more than just my first project—it was the beginning of a journey that continues to evolve and inspire.