Promoting Roam Cyprus with Abraham Themistokleous

In 2020, we partnered with Roam Cyprus, a provider of high-end camping equipment and vehicles designed for exploring the beauty of Cyprus, to create an engaging user-generated style video. Featuring outdoor enthusiast Abraham Themistokleous, the video aimed to highlight the advanced features of their fully equipped camping truck and inspire adventure lovers to explore Cyprus in style.

The video followed Abraham as he embarked on an adventure, showcasing the vehicle’s state-of-the-art camping equipment, functionality, and comfort. From its fully equipped kitchen and sleeping space to its off-road capabilities, every feature of the vehicle was highlighted in action, providing viewers with a glimpse of the limitless possibilities for exploration with Roam Cyprus.

The final video resonated with audiences, achieving 24,000 organic views on Facebook and sparking excitement among adventurers and camping enthusiasts. The relatable and authentic style of the video allowed viewers to envision themselves experiencing the freedom and thrill of exploring Cyprus with Roam Cyprus’s cutting-edge vehicle.