How We Helped Ice Power Connect with 19k Viewers Through Marathon Magic

In April 2019, we had the privilege of collaborating with Ice Power to create a video capturing their involvement in the Limassol Marathon, one of Cyprus’s most anticipated sporting events. The goal was to highlight Ice Power’s support for athletes and showcase their brand as an essential part of the marathon experience.

We crafted a dynamic and engaging video that brought the marathon to life, focusing on the energy of the runners, the enthusiasm of the crowd, and the vital role Ice Power played in helping athletes recover and perform. Every detail—from the branded booths to the moments of relief Ice Power provided—was captured with precision to convey the brand’s commitment to health and performance.

The final video resonated strongly, garnering 19,000 organic views on Facebook and receiving overwhelmingly positive feedback from the Ice Power team. They loved the end result so much that it paved the way for another successful collaboration for the following year’s marathon.

Key Milestone:
This project demonstrated the power of visually compelling content to build brand awareness and forge deeper connections with a target audience. By showcasing Ice Power’s active presence at the Limassol Marathon, we helped solidify their position as a trusted partner for athletes.